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SAUSALITO + NYC

LeBron James dunking in NBA 2K19.

HEADLINE WILL GO HERE

Pink 3D number 100 illustration animated with spinning zeros.

NBA 2K

Everyone’s On

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Design

Production

Neon green hand-drawn downward arrow.

OVERVIEW

For the holiday season, we triggered the FOMO of those who aren’t playing NBA 2K by launching an integrated campaign featuring the intriguing and incredibly exorbitant in-game stats generated by NBA 2K’s massive community.

Red, orange, and yellow animated flame illustration.
Neon green hand-drawn arrow pointing right.
Large NBA 2K19 screens at a night launch event.
NBA 2K19 billboard in New York City's Times Square.
NBA 2K19 billboards featuring Kobe, Shaq, and Kareem.
NBA 2K19 poster in a subway station with basketball player.
PlayStation Theater billboard for NBA 2K19 in New York City.
NBA 2K19 billboard featuring LeBron James at Westfield Culver City.
NBA 2K19 bus stop ad featuring LeBron James.

MORE WORK

Neon green hand-drawn circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

NBA 2K

NBA 2K

Blue Shield of California

ESPN

Noosa

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