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SAUSALITO + NYC

Red steering wheel with 'yours' and 'mine' text.

HEADLINE WILL GO HERE

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Noosa

7 New Ways to Love Noosa

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

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Green hand-drawn arrow pointing right.

OVERVIEW

In celebration of Valentine’s Day, we wanted to show noosa’s passionate fans new ways to savor this tasty yoghurt. We enlisted the genius behind Unnecessary Inventions, TikTok and Instagram star Matty Benedetto, to invent seven new, full on ways to enjoy noosa even more. From a hot tub “Yoguzzi”, to a “Lovers Double Spoon”, we released a new invention on our social channels each day for the week leading up to Valentine’s Day. The campaign was a huge success, garnering over 250M impressions in earned media, doubling organic social engagement, and being named Ad of the Week from Campaign Magazine.

Red, orange, and yellow animated flame illustration.
Socially Distanced Spoon text with Noosa coconut yogurt.
Mine & Yours Tub Splitter on a smartphone screen.
Video clip on a smartphone of a man in a bathtub eating noosa yoghurt.
Noosa Hidden Desires Smoothie Holder shown on a smartphone.
2 animated illustrated eyes growing and showing lines around them symbolizing excitement.
Two men using a double-sided yellow 'Lovers Double Spoon'.

MORE WORK

Neon green hand-drawn circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

Noosa

Noosa

Noosa

Rao’s Homemade

Rao’s Homemade

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