Rao’s Homemade was looking to build on our previously established Deliciousness of Slow campaign, proving their product is worth paying more for, by showcasing their premium ingredients straight from the source.

 

We developed creative highlighting the brand’s commitment to authenticity, premium ingredients, and craft then made our way to Southern Italy to bring it to life through video and an asset library all captured on film. Every step of the process was documented: from soil to jar.

 

The campaign established Rao’s Homemade’s product superiority across broadcast, social, digital OOH, and owned channels.