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SAUSALITO + NYC

Smiling Seattle Seahawks player with Stat That text overlay.
Animated pointing lime green foam hand illustration with #1 on it.

MAKING AWS DATA AS EXCITING AS THE NFL

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Amazon Web Services

Stat That

Capabilities

Creative

Production

Strategy

Animated flaming, spinning football illustration.
Hand-drawn green arrow pointing down.
Green neon arrow pointing right.

PROBLEM

We needed to make terabytes of anxiety inducing data and impossibly complex machine learning, more accessible, actionable, and frankly exciting for business leaders.

OUTSIDE-INSIGHT

Data is tedious, until it’s given context.

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SOLUTION

#Stat-That - a vehicle that amplified the biggest plays in the NFL - one of AWS’s biggest and highest profile clients - by contextualizing them with AWS data.

MEDIUM

Commanding the respect and admiration of the C-Suite, the NFL was the perfect vehicle to reach them, as well as culture at large.

Lamar Jackson running with a defender distance of 0.62 yards.
Lamar Jackson running 68.01 yards in a Ravens game.
Grid of phones and tablets that all feature a variety of videos clips of football game highlights on the screens.
Football video clip that has a freeze-frame moment to display on screen data graphics that read "Defender distance: 0.7 YDS".
A man in a blue vest looking intently at a screen.
Woman in a red shirt looking up with a surprised expression.
99% Live Win Probability for Arizona Cardinals during NFL game.
#STATTHAT hashtag in stylized white brush script on black.
NFL referee signals touchdown under stadium lights.

OUTSIZED IMPACT

Our campaign proved itself to be an immediate success, with #StatThat trending on Twitter right out the gate. The outpouring of Social love continued throughout the flight as we finished with strong results showing:

  • Our Awareness Index hitting +10ppt higher than Kantar norm

  • Branding and Key Message delivery were well above the norm, resulting from the well-integrated story within each ad

  • Persuasion Mean scores finished significantly above the norm

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Yellow fireworks explosion animated illustration.

MORE WORK

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Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

ESPN

ESPN

ESPN

ESPN

Blue Shield of California

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