GROWING THE #1 FANTASY GAME
ESPN
Fantasy Is The Answer
Capabilities
Creative
Production
Strategy
PROBLEM
As the category leader, in a highly loyal and competitive category that has all but maxed participation amongst hardcore fans, our challenge became attracting new, more casual fans who believe fantasy is too complex, time consuming, and requires too deep a level of football knowledge.
OUTSIDE-INSIGHT
The #1 fantasy football platform is about so much more than strengthening your football knowledge. It’s about strengthening your relationships.
SOLUTION
“Fantasy is the Answer”, a platform and 360 campaign that brought to life the insight that the #1 fantasy platform is the ultimate social lubricant, and humorously, the answer to all of your social dilemmas.
MEDIUM
We inserted ESPN Fantasy Football into sticky social situations, positioning the brand as a highly relevant solution to life’s daily challenges.
OUTSIZED IMPACT
With downloads up 110% and social sentiment through the roof, we reversed the decline of the #1 Sports App and engaged a younger sports fan.
MORE WORK
ESPN
ESPN
ESPN
ESPN
Amazon Web Services