top of page

SAUSALITO + NYC

Close-up of a man's eyes reflecting in a rearview mirror.
Animated pointing lime green foam hand illustration with #1 on it.

GROWING THE #1 FANTASY GAME

Neon green hand-drawn lines on a black background.

ESPN

Fantasy Is The Answer

Capabilities

Creative

Production

Strategy

Animated flaming, spinning football illustration.
Neon green hand-drawn arrow pointing down.
Neon green hand-drawn arrow pointing right.

PROBLEM

As the category leader, in a highly loyal and competitive category that has all but maxed participation amongst hardcore fans, our challenge became attracting new, more casual fans who believe fantasy is too complex, time consuming, and requires too deep a level of football knowledge.

OUTSIDE-INSIGHT

The #1 fantasy football platform is about so much more than strengthening your football knowledge. It’s about strengthening your relationships.

Red, orange, and yellow animated flame illustration.

SOLUTION

“Fantasy is the Answer”, a platform and 360 campaign that brought to life the insight that the #1 fantasy platform is the ultimate social lubricant, and humorously, the answer to all of your social dilemmas.

MEDIUM

We inserted ESPN Fantasy Football into sticky social situations, positioning the brand as a highly relevant solution to life’s daily challenges. 

Woman with a shocked expression next to text asking how to recover from an awkward exchange.
Animated Outdoor ESPN Fantasy Football billboard in New York City.
Close-up of a middle-aged man in a blue shirt looking away.
A man with a surprised expression sitting outdoors.
Smiling woman with dark wavy hair and a hair clip outdoors.
Billboard: ESPN Fantasy Football is the answer for big plays.
Smiling man driving a car from the ESPN Fantasy commercial.
Man checking smartphone with text: Answer: ESPN FANTASY FOOTBALL.

OUTSIZED IMPACT

With downloads up 110% and social sentiment through the roof, we reversed the decline of the #1 Sports App and engaged a younger sports fan.

3D animated hovering rocket illustration.
Yellow fireworks explosion animated illustration.

MORE WORK

Green hand-drawn oval circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

ESPN

ESPN

ESPN

ESPN

Amazon Web Services

bottom of page