Birch Benders

TRANSFORMING A WORLD OF ORDINARY, TO EXTRAORDINARY

Bending the Ordinary

Capabilities

Creative

Strategy

PROBLEM

We needed to expand a brand known for niche dietary preferences (taste and function), into a more mass market “better-for-you” space, without specific dietary claims.

OUTSIDE-INSIGHT

Now more than ever (Covid), consumers are questioning the status quo, and looking for new approaches that will improve their lives.

SOLUTION

We decided to build off of the brand’s fun and imaginative spirit, with an ethos that sits above a specific claim or ingredient, that envisions fun craveable possibilities in quality ingredients. We call it “Bending the Ordinary” where we transform product and category conventions into the deliciously extraordinary.

MEDIUM

The campaign lived primarily on social media and digital display, with OLV gifs and static assets that aimed to bring people into our deliciously unique world.