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SAUSALITO + NYC

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3D animated illustration of the number 100 in a pink color.

DRIVING NPS THROUGH ADVOCACY

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Blue Shield of California

Hear Me

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Capabilities

Creative

Media

Production

Strategy

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Neon green hand-drawn arrow pointing right.

PROBLEM

Increase brand preference despite being outspent 5x by the competition.

OUTSIDE-INSIGHT

It turns out that the primary household healthcare decision maker, women, don’t have access to the same quality healthcare as men do.

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SOLUTION

#HearMe -  a platform for women to advocate for themselves with the encouragement of other women’s stories, including Venus Williams's own experience.

MEDIUM

We partnered with the LA Times to launch the campaign and add weight to the story’s importance, and then took to social with influencer stories to help ignite the social conversation.

Black and white close up panning shot of hands holding a college diploma. Cuts to a wide shot of the woman holding the diploma with a graduation scene projection behind her.
Black and white projection screen with the message #HEARME in the center.

OUTSIZED IMPACT

The campaign garnered over 200M media impressions, became one of

the most-read health care articles according to Health Leaders Media,

and was covered by publications across the country.

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MORE WORK

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Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

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