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SAUSALITO + NYC

Young girl sleeping, holding her Marine Life book and a whale stuffed animal.

HEADLINE WILL GO HERE

3D animated illustration of the number 100 in a pink color.

Blue Shield of California

Well Ahead – 2023

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

Strategy

Hand-drawn green arrow illustration pointing downward.
Green hand-drawn arrow pointing to the right.

OVERVIEW

Blue Shield of California is passionate about investing in their members so they can be well ahead throughout their lives. “Well ahead” is a very intentional dual meaning of being well in the future and well ahead of their dreams and aspirations.

 

This integrated campaign is designed to remind people of the many points in their lives where they need to be active advocates for their own health to be well ahead. And to know Blue Shield will be at their back, with their commitment to providing all Californians access to high-quality health care at an affordable price.

Red, orange, and yellow animated flame illustration.
Blue Shield skatebaorder billboard with the message "Los Angeles, stay well ahead".
Hand drawing a jellyfish in a binder for biology class.
Laptop displaying Blue Shield Well Ahead ad on a health blog.
Woman in wetsuit and diving mask looking forward.
Blue Shield mobile app screens showing Stay Well Ahead campaign.
Blue Shield billboard with a pregnant woman and Well Ahead text.
Black and white view of jellyfish swimming underwater.
Woman swimming underwater in sunlit blue ocean water.

MORE WORK

Green hand-drawn oval highlight circle on black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

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