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SAUSALITO + NYC

Face mask hanging from a car rearview mirror.

HEADLINE WILL GO HERE

3D animated illustration of the number 100 in a pink color.

Blue Shield of California

Masks Save Lives

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

Hand-drawn green arrow illustration pointing downward.
Neon green hand-drawn arrow pointing right.
Red, orange, and yellow animated flame illustration.

OVERVIEW

As cases surged across California, Blue Shield wanted to communicate the importance of wearing masks to stop the spread of COVID-19 – a simple truth grounded in medicine, not politics.

Woman adjusting a face mask on a young child.
Man wearing a black face mask for Blue Shield protection.
Elderly couple sitting in floating chairs on water.
Two women wearing masks leaning on one another with the message saying KINDNESS NOT DEFIANCE appearing on the left and right sides.
Close-up of an elderly person wearing a face mask.
Two young girls wearing face masks, showing their muscles.
Close-up of a senior man wearing a protective face mask.

MORE WORK

Neon green hand-drawn oval circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

Blue Shield of California

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