As the COVID-19 virus spread across the world, Blue Shield of California used their platform to help flatten the curve. From encouraging residents to wear a mask, to underlining why vaccine distribution is essential, we helped Californians create a healthier, safer society throughout the ups and downs. Our latest film, Together We Rise, uses dance as a visual metaphor to express the resilience, hope and positivity Californians held within them as they learned how to navigate uncertain times and chose to keep moving forward.