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SAUSALITO + NYC

Man standing in front of an ESPN plus logo backdrop.

GIDDY UP

Animated pointing lime green foam hand illustration with #1 on it.

ESPN

It's the Spot for Your Sports

Animated spinning football illustration with flames trailing behind.

Capabilities

Creative

Production

Strategy

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Neon green hand-drawn arrow pointing right.

OVERVIEW

ESPN continues to revolutionize the sports media landscape with the launch of its latest campaign for the ESPN App, emphasizing its leadership position in the digital space for sports fans. In a crowded market, the ESPN App stands out by offering a seamless, comprehensive sports experience from mobile to TV. 

 

The campaign developed by BSSP blends strategy and creative development to highlight the ESPN App and its premium direct-to-consumer product, ESPN+, which provides exclusive live events, original programming and much more.

 

In its fifth year, the nationally awarded campaign “One App, One Tap” takes a bold step with live-action elements featuring Shaboozey, ascendant genre defying artist known for his seamless blend of country, hip-hop, trap, rock, and folk. Shaboozey, whose single “A Bar Song (Tipsy)” is currently in the Top 5 of the Billboard Hot 100, brings a fresh and dynamic energy to the campaign.

Red, orange, and yellow animated flame illustration.
A tennis ball is hit from a live game and breaks out of the screen, flying across a studio and is caught by a man standing in from of a red screen.
Collage of sports content on ESPN digital platforms.
Soccer player in black jersey shooting on goal against keeper.
Close up of the ESPN app icon on a phone. The camera pulls out to show rapper Shaboozey holding the phone.
Animation of multiple women's basketball players displayed on individual cards.
Collage of video screens featuring a man with red background.
Large red video screen displaying ONE APP ONE TAP in the centerl.

MORE WORK

Green hand-drawn oval circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

ESPN

ESPN

ESPN

ESPN

Amazon Web Services

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