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SAUSALITO + NYC

Evolution Fresh car wash with real fruit soda signage.

Finally,
a real
use for
artificial
soda

3D animated blow horn illustration.

Evolution Fresh

Soda Powered Car Wash

Capabilities

Creative

Production

Strategy

6 white sparkle illustrations in various sizes flashing randomly to look like they're shining.
Hand-drawn green arrow illustration pointing downward.
Neon green hand-drawn arrow pointing right.

OVERVIEW

You know the old wive’s tale about soda containing chemicals that remove rust from metal? It’s 100% true. Evolution Fresh, makers of Real Fruit Soda, decided people ought to know. At our Soda-Powered Car Wash in the heart of West Hollywood, people could get their rides de-rusted from a special formula containing phosphoric acid. The same phosphoric acid that’s an actual ingredient in fake sodas. A fake soda dump tank allowed fans to put traditional soda where it belongs: in the trash. Because if it cleans rust off autobodies, imagine what it does to your body. 

 

After dropping off their keys, people could step into a real fruit oasis – with shade provided by real fruit trees and refreshments courtesy of Evolution Fresh Real Fruit Soda. On the menu were two brand new just dropped flavors: Black Cherry Cola and Pineapple Dragon Fruit. With a gut-supporting soda with no added sugar or artificial ingredients in hand, people enjoyed a refreshing moment away from all the artificial.

Red, orange, and yellow animated flame illustration.
Camera panning across the car wash signage.
Free Soda-Powered Car Wash event on August 18 social post on a smartphone.
Animated shine lines illustration.
Bretman Rock at Evolution Fresh Real Fruit Soda event.
@bretmanrock
Green paintbrush stroke arrow pointing right.
Evolution Fresh car wash menu and De-rust Your Ride barrel.
Evolution Fresh car wash menu and De-Rust Your Ride barrel.
Phosphoric Acid Super Shine spray at Evolution Fresh Car Wash.
A worker spraying cleaning solution on a white car's wheel.
Yellow animated 3D hand illustration pointing to the left.
Woman pouring soda into a disposal bin at Evolution Fresh car wash.
2 animated illustrated eyes growing  and showing lines around them symbolizing excitement.
This or That Evolution Fresh social post on a smartphone.
Two people comparing a fresh pineapple and a canned drink in a social post on a smartphone.
Two people enjoying Real Fruit Soda with no phosphoric acid in a social post on a smartphone.
Person drinking Evolution Fresh at the Soda-Powered Car Wash.
Evolution Fresh real fruit soda sign at a car wash event.
Evolution Cherry Cola car air freshener hanging in a car.

We did more than just clean cars though. We changed people’s minds about soda. Fans tasted 528 Real Fruit Sodas and the brand added over 1,300 new followers. On social, we reached 6M views and PR delivered a total of 1B+ earned media impressions. All in an effort to highlight harmful additives hiding in fake soda. Showing L.A. when you need real refreshment, Real Fruit Soda is the only way to go.  

OUTSIZED IMPACT

Yellow fireworks explosion animated illustration.
Yellow animated 3D arm illustration flexing, showing off muscle.
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