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SAUSALITO + NYC

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Finally,
a real
use for
artificial
soda

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Evolution Fresh

Soda Powered Car Wash

Capabilities

Creative

Production

Strategy

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OVERVIEW

You know the old wive’s tale about soda containing chemicals that remove rust from metal? It’s 100% true. Evolution Fresh, makers of Real Fruit Soda, decided people ought to know. At our Soda-Powered Car Wash in the heart of West Hollywood, people could get their rides de-rusted from a special formula containing phosphoric acid. The same phosphoric acid that’s an actual ingredient in fake sodas. A fake soda dump tank allowed fans to put traditional soda where it belongs: in the trash. Because if it cleans rust off autobodies, imagine what it does to your body. 

 

After dropping off their keys, people could step into a real fruit oasis – with shade provided by real fruit trees and refreshments courtesy of Evolution Fresh Real Fruit Soda. On the menu were two brand new just dropped flavors: Black Cherry Cola and Pineapple Dragon Fruit. With a gut-supporting soda with no added sugar or artificial ingredients in hand, people enjoyed a refreshing moment away from all the artificial.

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@bretmanrock
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We did more than just clean cars though. We changed people’s minds about soda. Fans tasted 528 Real Fruit Sodas and the brand added over 1,300 new followers. On social, we reached 6M views and PR delivered a total of 1B+ earned media impressions. All in an effort to highlight harmful additives hiding in fake soda. Showing L.A. when you need real refreshment, Real Fruit Soda is the only way to go.  

OUTSIZED IMPACT

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