This year’s campaign is a tribute to the magic of seeing movies together, in a movie theater. One seat becomes a portal to new worlds, new ideas, and a shared emotional ride with total strangers. Laughter, gasps, tears—felt together is something you’ll never get from streaming a film at home.
 

In postcards distributed at the festival and on social media, we explored different film genres to broaden the idea beyond the beauty of Marin.