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SAUSALITO + NYC

Close-up of a fresh tomato with water droplets on a vine.

2026 WINTER OLYMPICS

3D animated spinning gold trophy illustration.
Neon green brush stroke on a black background.

Rao’s Homemade

Greatness Can’t Be Rushed

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

Strategy

Hand-drawn green arrow illustration pointing downward.
Green brushstroke arrow pointing right.

OVERVIEW

During the Olympics, the world sees greatness in its final form. But what they don’t see is all the time and hard work required to achieve greatness.

 

That’s why our campaign for Rao’s Homemade draws a parallel between the slow, uncompromising craft behind its sauce and the time-tested journey elite athletes endure to reach the world’s biggest stage.

 

Debuting during the Winter Olympics and running throughout February across TV, streaming, online video, and social media, our campaign helped Rao’s Homemade maintain its #1 position in the category.

Red, orange, and yellow animated flame illustration.
Rao's Homemade ads on phones: Greatness isn't given, it's earned.
San Marzano tomatoes growing on vines in the rain.
Tomato plant sprout emerging from the soil.
2 animated illustrated eyes growing and showing lines around them symbolizing excitement.
Rao's animated digital outdoor board on the Nasdaq building in Time Square.
Small tomatoes ripening on vines in a garden.
Close-up detail of bubbling red tomato sauce.
Slow-motion shot of a tomato dropping into a water puddle.
Yellow animated 3D hand illustration facing to the left, giving the OK gesture.
Jar of Rao's Homemade Marinara with text Greatness Can't Be Rushed.

MORE WORK

Neon green hand-drawn circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

Rao’s Homemade

Rao’s Homemade

Rao’s Homemade

Rao’s Homemade

Noosa

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