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SAUSALITO + NYC

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Activision Blizzard

The Brain’s Last Stand

Capabilities

Creative

Production

Strategy

OVERVIEW

Hearthstone is a digital card game where players use strategic thinking to outsmart and outplay their opponent. The game has garnered enormous popularity within the gaming community since its launch in 2014, but we wanted to dispel any fear of exclusivity, and demonstrate that it’s a game for everyone to enjoy.

 

To do so, we offered Chess Grandmaster and former World Champion Garry Kasparov a chance for redemption against the machine…only this time, he’d be playing Hearthstone instead of chess. We taught Garry the game, got him hooked, and then put him against the ultimate challenge. Our mini-documentary, The Brain’s Last Stand, captures every step of Garry’s journey playing Hearthstone.

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