Evony is a strategy game with its roots in PC gaming. But with everything going mobile, they found a new way to drive sales by relaunching their game on mobile.

 

You know what’s interesting? Some of the most famous people in the world acting out gameplay battles on camera. With the help of Aaron Eckhart as George Washington, Jeffrey Dean Morgan as King Arthur and one of China’s biggest stars, Fan Bingbing as Empress Wu, we helped them fight through the crowded mobile gaming space.

 

Three days after the first commercial was released, app installs had increased by a factor of four. The game catapulted from unranked to one of the top 5 games in the iTunes App Store within one week.