First Graduate

Billboard reading: Invest in something more powerful than a PNG.

Illustrated spinning gold coin animation with a dollar sign on it.

LAUNCHING THE NEXT BIG INVESTMENT OPPORTUNITY

Decorative green brush stroke on a black background.

The Best Investment

Capabilities

Creative

Media

Production

6 white sparkle illustrations in various sizes flashing randomly to look like they're shining.

PROBLEM

As a pro bono account with zero budget, not only did we have to break through the holiday buying and giving noise, but we had to gain the trust of a wealthy Bay Area target who had lost trust in charities due to misuse of funds.

OUTSIDE-INSIGHT

Fintech investments are far riskier and less rewarding than investing in a child’s education.

Red, orange, and yellow animated flame illustration.

SOLUTION

Launch like a fintech investment opportunity, enticing our target to get in on the latest and greatest investment opportunity, that’s anything but speculative.

MEDIUM

Attract wealthy Bay Area donors by taking over the corridors of Silicon Valley with high-impact OOH and digital takeovers, sourced exclusively by media vendor and platform donations.

Outdoor ads for First Graduate - The Best Investment.

Laptop computer featuring First Graduate website homepage on the screen.

Billboard for First Graduate - The Best Investment.

Digital outdoor ad for First Graduate featuring an image of 5 $100 bills and a message that reads "Add purpose to your portfolio."

Smartphone showing First Graduate website with social impact content.

Spotify Singles: Hits playlist interface with First Graduate ad banner.

Digital outdoor car topper ad for First Graduate featuring an image of 5 $100 bills and a message that reads "Next stop: a better investment." and "Get started at f1grad.investments".

OUTSIZED IMPACT

The campaign’s breakthrough approach garnered the most earned media in the organization's history, and put First Graduate on the map of wealthy Bay Area residents.