TURNING A 100+ YEAR OLD BANK INTO A TECH FORWARD INNOVATOR
First Hawaiian Bank
We All Need Connections
Capabilities
Brand Strategy
Business Management
Creative
Production
PROBLEM
The oldest bank in Hawaii was seen as a familial member of Hawaiian culture, but outdated in terms of its offerings. Our task was to relaunch the brand and its new technology suite as modern and innovative.
OUTSIDE-INSIGHT
Personal human touch and technology seem at odds, but really their shared purpose is to connect us.
SOLUTION
A strategic and creative platform centered around ‘connection’ - a core value of Hawaiian culture, and the core purpose of the new technology offering that is meant to better connect people to their finances.
MEDIUM
A 360 campaign, including video, digital, social, OOH, and on-premise.
OUTSIZED IMPACT
The campaign exceeded all goals of acquisition, retention, and tracking measures; but most importantly we aged down the consumer and shifted perception of First Hawaiian as a modern, innovative bank.
MORE WORK
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