top of page

SAUSALITO + NYC

Woman with afro in purple blazer against yellow background.
3 fireworks explosion animated illustration.

TURNING THE LARGEST B2C MARKETPLACE INTO A B2B MARKETPLACE

alt=""

Amazon Business

Buy Smarter. Dream Bigger.

Capabilities

Creative

Production

Strategy

Idea lightbulb animated illustration.
Hand-drawn green arrow illustration pointing downward.
Green brushstroke arrow pointing right.

PROBLEM

As the ultimate Consumer marketplace, it was hard for Amazon Business’s target, other businesses, to see where they fit into the equation.

OUTSIDE-INSIGHT

The business community cares less about what Amazon can sell them, and more about how Amazon can help them sell to others.

Red, orange, and yellow animated flame illustration.

SOLUTION

“Buy Smarter, Dream Bigger” – a platform that shifted Amazon Business from selling stuff to helping business owners achieve their goals. 

MEDIUM

We targeted business owners and buyers in relevant placements with video, OOH, display banners, social, podcasts and radio.

Animated digital banner ad on the Wall Street Journal website homepage.
Amazon Business billboard: Buy smarter. Dream bigger.
Two professionals and a llama sitting in a PetTech meeting.
Amazon Business billboard: Buy smarter. Dream bigger.
Blue compact car on a platform with Powered by Positive Vibes text.
Poodle sitting with a woman in and office setting tapping a laptop keyboard.
Amazon Business ad at a bus stop at night.
Ostrich in a corporate office wearing a tech device around its neck.

OUTSIZED IMPACT

Drove 7.7MM unique visitors to the site, with 22% of them directly attributed to the digital campaign and 21% directly attributed to registrations.

3D animated hovering rocket illustration.
Yellow fireworks explosion animated illustration.

MORE WORK

Green hand-drawn oval circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

Amazon Web Services

First Graduate

First Hawaiian Bank

San Francisco Ballet

Noosa

bottom of page