TURNING THE LARGEST B2C MARKETPLACE INTO A B2B MARKETPLACE
Amazon Business
Buy Smarter. Dream Bigger.
Capabilities
Creative
Production
Strategy
PROBLEM
As the ultimate Consumer marketplace, it was hard for Amazon Business’s target, other businesses, to see where they fit into the equation.
OUTSIDE-INSIGHT
The business community cares less about what Amazon can sell them, and more about how Amazon can help them sell to others.
SOLUTION
“Buy Smarter, Dream Bigger” – a platform that shifted Amazon Business from selling stuff to helping business owners achieve their goals.
MEDIUM
We targeted business owners and buyers in relevant placements with video, OOH, display banners, social, podcasts and radio.
OUTSIZED IMPACT
Drove 7.7MM unique visitors to the site, with 22% of them directly attributed to the digital campaign and 21% directly attributed to registrations.
MORE WORK
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