Amazon Business

TURNING THE LARGEST B2C MARKETPLACE INTO A B2B MARKETPLACE

Creative

Production

Strategy

As the ultimate Consumer marketplace, it was hard for Amazon Business’s target, other businesses, to see where they fit into the equation.

The business community cares less about what Amazon can sell them, and more about how Amazon can help them sell to others.

“Buy Smarter, Dream Bigger” – a platform that shifted Amazon Business from selling stuff to helping business owners achieve their goals.

We targeted business owners and buyers in relevant placements with video, OOH, display banners, social, podcasts and radio.

Drove 7.7MM unique visitors to the site, with 22% of them directly attributed to the digital campaign and 21% directly attributed to registrations.

Amazon Web Services