top of page

SAUSALITO + NYC

Golfer in FootJoy hat swinging a club in the rain.
Pink 3D number 100 illustration animated with spinning zeros.

FROM GOLF HERITAGE TO GOLF INNOVATION

Green curved line on a black background.

FootJoy

Innovation is a Force

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

Strategy

Neon green hand-drawn arrow pointing down.
Green brushstroke arrow pointing right.

PROBLEM

With a deluge of hot new brands entering the category and bringing a fresh new perspective and culture to the game, FootJoy had become the traditional, outdated, dad brand.

OUTSIDE-INSIGHT

Culture isn’t the only thing that’s changed, innovation is a game changer.

Red, orange, and yellow animated flame illustration.

SOLUTION

“Innovation is a Force” a platform that allowed FJ to authentically reinvent itself through a modern lens. Giving it a genuine voice in the rapidly evolving golf landscape. 

MEDIUM

360 campaign, including TV, digital, social, retail and event.

Golfer in FootJoy apparel mid-swing outdoors.
Top view of white golf shoes standing over reflective water as ripples slowly appear around the shoes.
Rapid zoom out video clip of golfer teeing off.
Silhouette of a golfer in FootJoy apparel at sunset.

OUTSIZED IMPACT

  • FJ sales hit all time high, up +40%

  • Modernity, innovation and leader in golf attributes, all up significantly

3D animated hovering rocket illustration.
Yellow fireworks explosion animated illustration.

MORE WORK

alt=""
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

FootJoy

FootJoy

ESPN

ESPN

Amazon Web Services

bottom of page