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SAUSALITO + NYC

Female golfer finishing a swing under a cloudy sky.

HEADLINE WILL GO HERE

3D animated illustration of the number 100 in a pink color.

FootJoy

Step Forward

Illustration of 2 white sparkles pulsating.

Capabilities

Creative

Production

Strategy

Hand-drawn green arrow illustration pointing downward.
Neon green hand-drawn arrow pointing right.

OVERVIEW

Golf is welcoming a new generation of players to the game. FootJoy, the leading golf shoe brand for over 100 years, premieres the “Step Forward” campaign, highlighting how both the sport and the brand are stepping into the future. The campaign showcases FootJoy’s design and innovation leadership across footwear, apparel and gloves while representing a diverse cast of professional and amateur players.

Red, orange, and yellow animated flame illustration.
Golfer in Titleist cap mid-swing on a sunny course.
Person walking on grass in FootJoy golf shoes.
Golfer in mid-swing on a sunny golf course.
Woman swinging a golf club in slow-motion with the words RISE UP across the screen on a smartphone.
Repeated match cut videos of golfers feet walking on a golf course.
Man looking over his shoulder at the camera with the words STAND OUT over the center of a smartphone.
2 animated illustrated eyes growing and showing lines around them symbolizing excitement.
3D animation of spinning golf shoes.
Golfer in mid-swing on a tee box with Step Forward text.

MORE WORK

Neon green hand-drawn oval circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

FootJoy

FootJoy

ESPN

ESPN

Amazon Web Services

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