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SAUSALITO + NYC

People in an elevator watching a video on a smartphone.

TAP IN AND YOU’RE TAPPED IN

3D animated blow horn illustration.

ESPN

Tap In

Capabilities

Creative

Production

Strategy

Animated basketball spinning on a finger in an 8-bit pixelated style illustration.
Neon green hand-drawn arrow pointing down.
Green brushstroke arrow pointing right.

OVERVIEW

ESPN continues to revolutionize fandom with more ways to engage with sports in today’s ever-evolving media landscape.
 

In its newest campaign, “Tap In,” ESPN showcases its digital-first ecosystem, establishing itself as the preeminent digital sports platform for fans. Narrated by NBA Today and NBA Countdown host Malika Andrews, the campaign emphasizes that ESPN delivers a fully integrated sports experience – inviting fans to TAP IN.
 

ESPN’s digital footprint spans ESPN+, ESPN Fantasy, ESPN social platforms, ESPN BET sportsbook, ESPN.com, and the ESPN app, delivering the sports content fans crave anytime, anywhere.

Red, orange, and yellow animated flame illustration.
Animated social media frames featuring various ESPN sports clips.
Person holding a smartphone showing the ESPN Tap In app.
ESPN app on smartphone with text Tap Into All The Action.
Rapid zoom in on a young woman holding a red smartphone with an ESPN sports news clip on the screen.
Hand pressing an elevator button labeled TAP IN.
ESPN 'Tap In' campaign logos animation.

MORE WORK

Neon green hand-drawn circle on a black background.
Yellow animated 3D hand illustration facing to the left, giving a thumbs up.

ESPN

ESPN

ESPN

ESPN

Amazon Web Services

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