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TAP IN AND YOU’RE TAPPED IN


ESPN
Tap In
Capabilities
Creative
Production
Strategy



OVERVIEW
ESPN continues to revolutionize fandom with more ways to engage with sports in today’s ever-evolving media landscape.
In its newest campaign, “Tap In,” ESPN showcases its digital-first ecosystem, establishing itself as the preeminent digital sports platform for fans. Narrated by NBA Today and NBA Countdown host Malika Andrews, the campaign emphasizes that ESPN delivers a fully integrated sports experience – inviting fans to TAP IN.
ESPN’s digital footprint spans ESPN+, ESPN Fantasy, ESPN social platforms, ESPN BET sportsbook, ESPN.com, and the ESPN app, delivering the sports content fans crave anytime, anywhere.







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