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THERE’S CHROME IN THEM THERE PACKS


Topps
The Chrome Rush
Capabilities
Creative
Production



OVERVIEW
Baseball card collecting is all about discovery. Whether pulling a rare card from a pack or rediscovering childhood collections, the joy comes from the hunt. By tapping into this emotional trigger, we positioned Topps Chrome MVP Buyback cards as the ultimate treasure.
Shot with authentic Western Film techniques, including crash zooms, whip pans, and dramatic lighting, “Chrome Rush” embraced the visual style of classic Spaghetti Westerns. Featuring legendary baseball icons David “Big Papi” Ortiz, Frank “Big Hurt” Thomas, Pedro Martinez, Vladimir Guerrero Sr., and Rollie Fingers, the spot combines Spaghetti Western aesthetics, exaggerated reactions and the praying “Wooooooweeeeeeee!”













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