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SAUSALITO + NYC

Topps 'The Chrome Rush' campaign image of men panning for gold

THERE’S CHROME IN THEM THERE PACKS

Topps WOOWEE! yellow type animation

Topps

The Chrome Rush

Capabilities

Creative

Production

2D spinning, flaming baseball animation
Hand-drawn green arrow illustration pointing downward
Hand-drawn green arrow illustration pointing to the right

OVERVIEW

Baseball card collecting is all about discovery. Whether pulling a rare card from a pack or rediscovering childhood collections, the joy comes from the hunt. By tapping into this emotional trigger, we positioned Topps Chrome MVP Buyback cards as the ultimate treasure.

 

Shot with authentic Western Film techniques, including crash zooms, whip pans, and dramatic lighting, “Chrome Rush” embraced the visual style of classic Spaghetti Westerns. Featuring legendary baseball icons David “Big Papi” Ortiz, Frank “Big Hurt” Thomas, Pedro Martinez, Vladimir Guerrero Sr., and Rollie Fingers, the spot combines Spaghetti Western aesthetics, exaggerated reactions and the praying “Wooooooweeeeeeee!”

2D flame illustration animation
Male hand holding phone with Topps 'The Chrome Rush' social media image on screen
Topps MVP Buyback campaign logo animation
Topps 'The Chrome Rush' campaign type animation
Topps 'The Chrome Rush' campaign image featuring two baseball trading cards
Topps 'The Chrome Rush' campaign video animation featuring a miner yelling WOOWEE!
Topps 'The Chrome Rush' campaign image featuring two hands sliding two baseball trading cards across a wood table
Topps 'The Chrome Rush'  campaign "Strike Chrome" type animation
Topps 'The Chrome Rush' campaign social media 3 image carousel featuring baseball cards and campaign images and messaging
Topps 'The Chrome Rush' campaign wanted poster for baseball player Aaron Judge
Topps 'The Chrome Rush' campaign wanted poster for baseball player Shohei Ohtani
Topps 'The Chrome Rush' campaign image video still
Topps 'The Chrome Rush' campaign type animation with an owl
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